So what Actually is Google ADS
Google Ads is an online marketing platform that lets users advertise their product or services.
The fee you pay is determined by an auction style process, Where the most relevant ads are shown and a fee is charged every time someone clicks on your ad.
This is Paid Ads, which is completely different from organic results which uses a different set of factors to show your listings.
How Does Google ADS Work?
Google uses an auction style bidding process when showing your ads
But unlike a normal auction where the highest bid wins the final auction
Google has 3 Main factors when showing your ads.
1) The price your willing to pay for that auction and this also
determines your ad position
2) The Ads Quality & Relevance, Google uses a score of 1-10
to determine how good the ad is
3) Ad Rank uses factors like the search users keywords
and location etc.
4) Google decides where your ad will be shown and what position
Types of google ads in various formats
1 search ads
2 display ads
3 shopping ads
4 videos ads
5 app adds
How Can Google Ads Help My Business?
6 benefits in why google ads is a must for your restaurant marketing Needs
1) Instant Visibility
Google Ads can be created instantly and be shown to a targeted audience in a quick time frame.Lets imagine you have a new product and you want to get instant visibility to a new audience overnight or you have a seasonal promotion.
2)Target your ideal audience
You can target a specific customer by certain factors such as Age, demographics, interests You can target an audience based on their interest such as Food & DrinkYou might want to create an advert for the same product but have a video format for one consumer and maybe a display ad for another consumerHaving this level of clarity really enables you to pinpoint your marketing to a individual consumer
3) AD Flexbility
Google Ads can be shown in different formats such as text based, images or videosThis enables you to create different marketing styles depending on your end user.Eg, you could sell the same product but have more of text based advert for one age group and more of a video reel based advert for another demographic
4) Remarketing
This benefit of remarketing means you can retarget a consumer who may of visited your site but didnt complete an action. When that individual visits another website than they are shown a relevant to help capture that transaction
5) Budget Friendly
Even with a small budget Google Ads is easily accessible. With its effective PPC Model you only pay if someone clicks your ads
You can start a marketing campaign with a small daily budget to test the platform and increase spending once you see a return on your initial ad spendThere is no minimum contract and Ads can be switched off instantly.
6) Detailed Analytics
Analytics Provides Amazing data on your AD campaigns.You can see things like Clicks, Views, Conversions, Cost per click and so much more.With information like this you can get insights into how well your marketing campaign is performing and focus on what consumers are searching for.Analytics gives you real time data so you can see how well certain keywords are performing, website visits, location what device and even engagement rate.
Can I Set Up Google Ads Myself ?
Yes of course you can, but without proper research and analysis of how ads are performing then it can become expensive and very time consuming, Marketing is an investment, its all about getting a good return on Ad spend Googles algorithm is constantly changing, so its not about setting up the Ads thats going to create a successful ad campaign It's going to be the constant monitoring and analyzing of the relevant data to stay ahead of the competition.Its all about staying current and not get complacent with your marketing.
